Critical Moments

At Critical Moments, we specialise in sales performance improvement.  Our business is about helping you achieve competitive advantage, increase sales and strengthen customer loyalty. We will work with you to diagnose sales performance issues and craft innovative solutions for you to improve your “bottom line”.

Results orientated, profit-driven leader

Stephen is a results orientated, profit-driven leader with a high bias for action and the ability to drive projects from conception to completion. He and his colleagues have worked in almost every country in Western and Central Europe as well as selling and running business assignments in the Americas, the Middle East, Asia Pacific and South Africa.

Founder of Critical Moments

Stephen has held responsibility for sales, marketing and business development both at Board level and as a member of executive management teams in both public and private companies. He has also worked and advised at Board level for more than 20 years.

Experienced in the management of change

Stephen has built two companies from the ground up, selling one to a NASDAQ quoted corporation ten years later and the other has grown to become a Global Top 20 business in its field.

People management skills

Passionate about generating world-class business performance, Stephen believes strongly in the potential of people.  He has recruited, trained and coached sales professionals for more than 25 years. Stephen has also enjoyed outstanding success creating cross-border and cross-cultural business teams. He has extensive experience in negotiation, influencing and driving decisions at Board level and in training and coaching environments

Stephen has overseen the integration of teams during mergers and acquisitions and has helped organisations improve business performance for most of his career.

Over the years, Stephen has worked with a wide range of global clients including:

He also works with many small and medium sized organisations. A regular speaker at conferences, Stephen is often quoted in business journals and has previously been a judge at the UK National Sales Awards. 

Discover why our sales training solutions came top in an independent global survey.