1. Who and what is Critical Moments?

    Critical Moments is a company specialising in sales performance improvement. We work with organisations to help sales people meet or exceed sales performance targets.

  2. What makes Critical Moments different?

    We believe great sales performance can be achieved when the creative flair and inspiration of talented sales people is framed within a consistent, rigorous sales process which provides visible information and facilitates open communication. To help you get the results you want, we focus on both the outcome and the process.

  3. What about skills based training?

    Skills based training is important but we also believe you can only manage what you measure. Skills, competence and creativity grow best within the context of a framework or process, which everyone understands and can easily use. Allow us to work with you to craft a sales process specifically designed to execute your sales strategy. You will quickly see how much easier it is to focus and prioritise the skills and creativity of your sales team.

  4. If I want to see sales increase, surely I could just buy any sales training programme?

    First, think carefully about what you would like to achieve from any training programme. Do you want to develop business with new customers? Perhaps your first priority is key account management. Are you looking to increase business generated through distributors or agents? There are many aspects to selling and sales management and we provide solutions focused on your needs. Contact us for a discussion without obligation to see if we can give you some ideas.

  5. Training and Consulting can be expensive. How can I be sure it will work?

    Training is expensive and time consuming. Our advice is to:

    • identify and discuss with us the specific issues you want to address before you choose your programme
    • discuss how you are going to measure success after the programme
    • bear in mind that people learn in different ways and at their own pace

  6. What should happen after we have worked with Critical Moments?

    Let us help you get commitment from the whole team. Training is a process, not an event. Even if all the participants leave the training programme very pleased and enthusiastic, the first weeks and months after the training usually determine how well the programme content is going to be used. Make sure you discuss with your Consultant an action plan to cover the period after training.

  7. Why do Critical Moments work closely with Miller Heiman?

    One special ‘golden thread’ of expertise ties us together - Miller Heiman. Each Critical Moments Consultant is accredited and licensed to run Miler Heiman programmes anywhere in the world. Far more than just a sales training firm, Miller Heiman understands world-class sales performance. Miller Heiman methodologies are used by organisations of all sizes around the world. That is why we are extremely proud to be one of the small, select group of professionals qualified to run Miller Heiman programmes.

    Check for yourself

    Download an independent analyst’s recent report here to see how Miller Heiman emerged in top position in a global survey on sales training. Download report