ISSUE SIX | JUNE 2011

It’s time that sales animals changed their spots

The last ten years have changed the way we sell - forever

Out in the sales jungle, patterns are shifting. Over the last ten years, business shifts and changes have altered the way sales organisations will sell in the future.

Hailed as one of the top 20 business thinkers in the world today, Professor Lynda Gratton, in her fascinating new book, ‘The Shift’ (2011) describes a future world in 2025 where social and economic drivers have changed the way we work. 24/7 communication is here to stay. Forget how you sold in the past. How will you sell in the future?

Technology – never before have buyers and sellers been so transparent

The last two years have propelled sales organisations into a more transparent way of working. Now buyers can inspect sales organisations openly and in detail and sellers can find and socialise with buyers on a number of platforms – just by clicking a keyboard. Read more

Critical Tips: Two ways to avoid the single contact trap

The last two years have propelled sales organisations into a more transparent way of working. Now buyers can inspect sales organisations openly and in detail and sellers can find and socialise with buyers on a number of platforms – just by clicking a keyboard. Read more

World-Class Organisations Steer To Success through CRM

What’s your immediate gut reaction when you think about CRM systems? Chances are if you’re not entirely smiling, that you’re not understanding how CRM can support and enhance your growth initiatives. In the new wave of activity around CRM, which role does your organisation fall into:

1. Making a first investment?

2. Trying again after initial attempts failed?

3. Looking to standardise one system across their organisation?

Read more

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Find out more about how Critical-Moments can help improve your sales performance. Talk to Stephen Newman on: Telephone: +44 (0)1923 818 967 email: info@critical-moments.com or visit: www.critical-moments.com