How can you help your resellers and agents secure more business?

Optimising results when selling through third parties

“Instead of trying to support all agents, I identified my key agents to employ better use of time and resources for greater results.”
Manager, Education

Channel Partner Management℠ facilitates strategy alignment for organisations that go to market through intermediaries such as distributors, agents, brokers, wholesalers and retailers. Attendees will learn to define goals, minimize vulnerabilities and establish commitments. This programme offers a method for prioritizing channel partners based on the potential of the partnership and for aligning objectives for enhanced performance.

Participants build a relationship plan for distributors or resellers that will increase mindshare and direct the relationship towards mutual profitability. By differentiating strategic partnerships, organizations can better allocate resources and expect to see improved profits and market penetration.

Channel Partner Management℠ focuses on satisfying mutual business objectives, beginning with an understanding of each party’s key area of focus and unique strengths. The programme helps participants validate and commit to the programmes that accomplish desired objectives and optimize both parties’ investment in the partnership.

Choose Channel Partner Management℠ if your company is trying to:

  • improve commitment among channel partners to your business
  • grow revenue from partners not currently meeting expectations
  • increase return on investment of resources allocated to a partner
  • gain enhanced visibility into opportunities brought forward by partners
  • maximise the efficiency and effectiveness of your relationships