It’s been used in many industries. It gives sales professionals a distinct edge, regardless of whether you are selling direct to the customer, or through a channel partner. The Value Wheel, winner of three sales awards, helps you refine your sales strategy to win those “Must Win” deals. It helps you uncover true, competitive advantage. Whether you are bidding to win a contract with a highly regulated buying process, or fighting competitors who are trying to buy the business by undercutting your price, Value Wheel gives you the initiative.