Privacy Policy

Critical Moments is committed to protecting the privacy of our customers. Because we operate from offices around the world, we have taken steps to ensure that high standards of data protection are adhered to globally for all the forms of data processing mentioned below. This statement outlines our privacy and data protection policy.


A “customer” (or “you”) is anyone registering for or making use of any product, service or website of Critical Moments.

1. Collection and use of customer information

Your personal details will be collected and processed when you register or make use of any of our products or services. Information is collected by Critical Moments. For our businesses operated in the EU and EEA, the companies listed at the end of this policy statement are each registered with the United Kingdom’s Information Commissioner’s Office as a data controller in accordance with the Data Protection Act 1998.

When you visit any of our websites, we also collect website usage information, and information about your computer and internet connection. This includes your computer’s IP address, the type and version of browser and operating system you use, your internet domain and, if you visited via a link from another website, the URL of the linking page.

2. Why we collect information:

manage your registration preferences
personalise web content and advertising based on your personal characteristics or preferences
ensure, as far as is practical, that our websites are compatible with the browsers and operating systems used by most of our visitors
conduct customer satisfaction surveys

And, if you allow us to*, we may also:

tell you about additional products and services
tell you about other promotional activities across Critical Moments or other companies with whom we have a business relationship
invite you to participate in market research and surveys

* Please indicate your privacy preferences using the registration form when registering or subscribing.

We also use your information for in-house research and analysis. This helps us to:

improve our understanding of customer needs
create marketing profiles
support strategic development

To enable us to conduct research we may share your information with third party suppliers employed to help. All results of any research and analysis will be anonymised or aggregated information and will not reveal any personal details of individual customers.

3. E-mails

Critical Moments uses reputable third parties to deliver the e-mails you receive if you have subscribed to e-mail newsletters, or have chosen to receive information about Critical Moments products, services and offers. These third parties use unique identifiers and invisible images (often called “pixel tags” or “clear GIFs”) to perform message open sensing, message format sensing, and click-through sensing in order to bring you more relevant information.

4. External links

Our websites may, from time to time, contain links to external sites. Critical Moments is not responsible for the privacy policies or the content of such sites and we recommend that you read the privacy policies on any external sites you use.

5. Security policy

Critical Moments does its utmost to protect your privacy and ensure your personal details are not misused, accidentally destroyed, lost or altered.

Occasionally we share your details with other companies who are managing data for us (eg fulfilment bureaux, database consultants etc.). They are only permitted to process your data with explicit permission from Critical Moments, enabling them to perform the services required.

6. Transfer of personal data overseas

As the internet is a global environment, collecting and processing personal information may involve the transmission of this data internationally, including outside of the European Union. Therefore, by communicating electronically with us you acknowledge and agree to your personal data being processed in this way.

7. Changes to this statement

From time to time, we may make changes to the privacy policy. This may be in relation to changes in the law, best practice or changes in our services. These changes will be reflected in this statement, so you should check here from time to time.

In accordance with the UK Data Protection Act 1998, the company is registered with the United Kingdom’s Information Commissioner’s Office as a data controller to collect information.